Updated on April 19, 2019 by Walter Good
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Customer satisfaction surveys have become an essential part of marketing. Many online sales, telephone support call, and customer exchange is followed by a customer satisfaction survey, and most of those surveys are absolutely useless. When the customer satisfaction… Read More
Updated on October 5, 2018 by Walter Good
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With the evolution of consumer marketing and customer research terms change their meaning. One term that continues to be bandied about to the point it is no longer clearly defines is Voice of the Customer (VoC). VoC is… Read More
Month: October 2018
Voice Driven Research Improves Call Center Performance
Updated on April 19, 2019 by Walter Good
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Customer satisfaction surveys have become an essential part of marketing. Many online sales, telephone support call, and customer exchange is followed by a customer satisfaction survey, and most of those surveys are absolutely useless. When the customer satisfaction… Read More
Category: Call Center Training, Customer Experience, Uncategorized Tags: call center, customer journey, CX
What Do We Mean by Voice of the Customer?
Updated on October 5, 2018 by Walter Good
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With the evolution of consumer marketing and customer research terms change their meaning. One term that continues to be bandied about to the point it is no longer clearly defines is Voice of the Customer (VoC). VoC is… Read More
Category: IVR Surveys, Voice-driven Research
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